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Headcount® Coffee
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Powered by curiosity, caffeine, and the Headcount Engine — crafted on Shopify.
Rock Crawler Coffee – Rugged Strength, Steady Power, and Off-Road Adventure
Bright medium, earthy, and built for the long haul—Rock Crawler Coffee is crafted for those who move with purpose, not haste. This thoughtfully roasted coffee delivers a steady caffeine kick with a smooth body and layered complexity, perfect for fueling early starts, long trails, or slow climbs through the day. Inspired by the grit and control of off-road crawling, Rock Crawler is designed for coffee drinkers who appreciate clarity, nuance, and endurance in every sip. Expect a cup that’s clean, bright, and packed with notes of toasted almond, dry cocoa, and citrus—a coffee that grips the palate and powers through the toughest terrain.
Tasting Notes: Toasted almond, dry cocoa, citrus
Best Brewing Methods: Pour-over, drip, AeroPress, cold brew
Inspired By: Off-road crawling, technical control, and the strength to go anywhere—one careful move at a time
Throttle down. Big flavor doesn’t always come fast.
Each roast is handcrafted in small batches right here in Jewett, Texas. We roast to order, which means your coffee never sits on a shelf, it’s prepared fresh the moment you buy it. That’s how we keep the flavor bold, clean, and true to the bean.
Every bag of Headcount Coffee is a reflection of care, grown ethically, roasted with precision, and brewed to bring people together.